STRUCTURES AND FORMS

Research on types of intangible cultural heritage of national minorities in Heilongjiang Province and strategies for its transnational communication from the perspective of empathetic communication

Authors

  • Ruhui Zhang Harbin University of Science and Technology, 150080, China, Heilongjiang Province, Harbin, Xuefu Road 52
  • Xinxin Tian https://orcid.org/0009-0001-1544-2333 Harbin University of Science and Technology, 150080, China, Heilongjiang Province, Harbin, Xuefu Road 52
DOI: 10.25726/c4739-5608-6790-z EDN: XOFHMQ

How to cite

GOST Zhang R., Tian X. Research on types of intangible cultural heritage of national minorities in Heilongjiang Province and strategies for its transnational communication from the perspective of empathetic communication // Academic Research Journal. 2026. Vol. 4. No. 1. P. 168-178. DOI: 10.25726/c4739-5608-6790-z
APA Zhang, R. & Tian, X. (2026). Research on types of intangible cultural heritage of national minorities in Heilongjiang Province and strategies for its transnational communication from the perspective of empathetic communication. Academic Research Journal, 4(1), 168-178. https://doi.org/10.25726/c4739-5608-6790-z

Abstract

The article examines the intangible cultural heritage of national minorities in Heilongjiang Province (Manchus, Koreans, Hezhe, Oroqen, and Evenks) as a «living matter» of social memory, whose sustainability is determined not only by protection regimes but also by the quality of intercultural transmission of meanings in the context of global mediatization and unification. The analytical focus is shifted from descriptive fixation of practices to identifying mechanisms of their reception by external audiences and developing transnational strategies based on empathetic communication, understood as a sociocultural mechanism of co-experiencing the experience of the «Other» and overcoming exoticization. The interdisciplinary framework unites cultural anthropology, semiotics, and communication theory; field observations in areas of compact residence of minorities (2018-2023), in-depth interviews with tradition bearers and experts, as well as content analysis of digital media products oriented towards foreign segments using discourse analysis to identify hidden representational attitudes, were employed. It is shown that dominant models of external presentation often reproduce «museumification» and tourist folklorism, reducing the sacred and ecological codes of traditions to attractions and thereby impoverishing their ontological load. A typology of heritage forms by communicative valence (oral traditions, performing practices, crafts, and knowledge about nature) is proposed with demonstration of the gap between internal meanings and external media formats. Strategies for anthropologization of the narrative (personal stories of bearers), sensory immersion (VR/AR, soundscapes, interactive formats), and value resonance (ecology, continuity, spiritual search) are substantiated, emphasizing the priority of self-representation by communities. The evolution of legal regulation in the PRC is noted amid persistent risks of standardization and ideological narrativization reducing trust from external audiences; applied guidelines for cultural institutions towards dialogic and participatory practices and strengthening communities' rights to control representation in the international space are outlined.

Keywords

intangible cultural heritage national minorities Heilongjiang Province empathetic communication transnational communication

Funding

This work is the result of the Heilongjiang Province Art Sciences Project «Research on translation and dissemination of the external discourse system of intangible cultural heritage of national minorities in Heilongjiang Province from the perspective of empathetic communication» (Project No. 2025C022), the Heilongjiang Provincial Department of Culture and Tourism research project «Research on the creation and promotion of a digital resource system for the intangible cultural heritage of Heilongjiang Province» (Project № 2025WL091), and the Heilongjiang Province socio-economic development project «Research on the formation, translation and dissemination of the external discourse system of intangible cultural heritage of national minorities in Heilongjiang Province in an intercultural perspective» (Project № SKPJ202562).

References

Valeeva-Khakimova R.R., Chen S. Status quo of the intangible cultural heritage of the PRC in the era of new media // International relations and society. 2022. No. 2-3. pp. 38-45.

Voeovoda E.V. Linguocountry studies and intercultural communication // Scientific research and developments. Modern communicativistics. 2016. Vol. 5. № 4. pp. 68-71.

Volova L.A. Intercultural communication in the North Caucasus // New historical bulletin. 2005. № 1(12). pp. 5-32.

Galimullina N.M., Korshunova O.N., Feoktistova I.R. Naming of public catering establishments in the context of intercultural communication // Yakovlev Chuvash State Pedagogical University bulletin. 2019. № 3(103). pp. 19-27.

Galinskaya I.L. O. Hensch. Cultural specificity and the space of joint activity: search for an alternative model in the study of intercultural communication // Culturology. 2008. № 4(47). pp. 6-7.

Ilyina N.Yu., Kelekhsaeva A.A. Transnational space of Nigerian literary creativity // New Russian humanities research. 2023. Vol. 18. P. 13.

Kazak E.A., Gorshunova E.Yu., Gorshunov Yu.V. Intercultural communication, ethnic stereotypes and labels of the English-speaking community // Social and humanitarian sciences. Domestic and foreign literature. Series 6: Linguistics. 2021. No. 2. pp. 119-121.

Kulikova L.V. Intercultural studies: Quo vadis - an overview of the direction // Speech communication. 2009. № 10-11. pp. 60-63.

Nabok I.L. Ethnonym in interethnic communication // Bulletin of Herzen University. 2011. № 5(91). pp. 59-64.

Panyagin A.A. Stereotypes of national culture in intercultural communication // Mordovian University bulletin. 2008. Vol. 18. № 3. pp. 67-73.

Savelyeva E.N., Budenkova V.E., Gorbunova S.V., Hou C. Popularization of national cultural heritage: Beijing opera in Chinese social networks // Tomsk State University bulletin. Culturology and art history. 2025. № 58. pp. 220-237.

Sipunova N.N. Modern hospitality in the context of intercultural communication // Proceedings of Saint Petersburg State University of Culture and Arts. 2010. Vol. 190. pp. 466-471.

Sternin I.A. Communicative behavior and the national culture of the people // Voronezh State University bulletin. Series: Humanities. 1996. № 2. pp. 45-64.

Cherkasov M. Intercultural communication in the era of globalization // Bulletin of Kazan State University of Culture and arts. 2005. № 3. pp. 24-25.

Chesnokova O.I. The problem of intercultural communications in the context of gender studies // Bulletin of Vitebsk State Technological University. 2005. № 9. pp. 124-132.

Issue

Vol. 4 No. 1 (2026): Academic Research Journal

Section

STRUCTURES AND FORMS

Metrics

22 views
0 downloads
JATS XML
Want to publish with us?
Submit an article

Machine-readable metadata

JATS XML

Similar Articles

You may also start an advanced similarity search for this article.